gooda.work

Design & Art Direction

This is the archive of Eduardo Gooda's work featuring selected projects & visual explorations of his 8+ years experience working on the design and advertising industry.

About

Gooda is a Brazilian Designer & Art Director based in São Paulo and working remotely worldwide.

His services encompass building branding solutions, illustration systems & visual directions for products, brands and animations.

Experience

Working at big advertising agencies and design studios, he collaborated alongside clients such as Google, Apple, Airbnb, Meta, Mastercard among many others.

His most recents work experiences include working as an Art Director at BUCK and previously at R/GA.


Freevee

A bold and graphic design system that embody the free spirit of the streaming service, creating a distinctive voice in free streaming entertainment.

From the shape to the brand’s personality on and offline.


EA FC24

A series of exploration pieces that expand the EA FC24 visual identity, and builds a dynamic approach to the brand with the clash of editorial & explosive.


Sesame Workshop

An elastic design language driven by community, collaboration, and authentic connections to bring together a global network of partnerships within one cohesive system.

Bold, vibrant colors reflect the non-profit’s visionary and dynamic approach to education and philanthropy.


Ágora

A space where investing feels accessible and human, not cold or isolating. With a warm, inviting visual and verbal language, our branding aims to convey security in every detail—every word, color, and pixel.

Just like constructing a home from the ground up, we’ve created a place where the focus is on people, not just the numbers.