gooda.work
Design & Art Direction
This is the archive of Eduardo Gooda's work featuring selected projects & visual explorations of his 8+ years experience working on the design and advertising industry.
About
Gooda is a Brazilian Designer & Art Director based in São Paulo and working remotely worldwide.
His services encompass building branding solutions, illustration systems & visual directions for products, brands and animations.
Freevee
A bold and graphic design system that embody the free spirit of the streaming service, creating a distinctive voice in free streaming entertainment.
From the shape to the brand’s personality on and offline.



















EA FC24
A series of exploration pieces that expand the EA FC24 visual identity, and builds a dynamic approach to the brand with the clash of editorial & explosive.













Sesame Workshop
An elastic design language driven by community, collaboration, and authentic connections to bring together a global network of partnerships within one cohesive system.
Bold, vibrant colors reflect the non-profit’s visionary and dynamic approach to education and philanthropy.




















Ágora
A space where investing feels accessible and human, not cold or isolating. With a warm, inviting visual and verbal language, our branding aims to convey security in every detail—every word, color, and pixel.
Just like constructing a home from the ground up, we’ve created a place where the focus is on people, not just the numbers.



















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