gooda.work

Design & Art Direction

This is the archive of Eduardo Gooda's work, featuring selected projects & visual explorations of his 8+ years of experience working in the design and advertising industry.

About

Gooda is a Brazilian Designer & Art Director based in São Paulo and working remotely for creative companies around the globe.

His services include building branding solutions, illustration systems & visual directions for products, brands and animations.

More information and contact through LinkedIn.

Experience

Working at big advertising agencies and design studios, he collaborated alongside clients such as Google, Apple, Airbnb, Meta, Mastercard, Netflix among many others.

His most recent work experiences include working as an Art Director at BUCK and previously at R/GA.

Freevee

In a streaming TV marketplace flooded with costly subscription options, we create a bold and graphic design system that embodies the free spirit of the Freevee streaming service — creating a distinctive voice for free streaming entertainment.

In collaboration with BUCK.

EA FC24

A series of exploration pieces that expand the EA Football Club 24 visual identity and build a dynamic approach to the brand, blending sleek editorial aesthetics with powerful & bold design visuals.

In collaboration with BUCK.

Youtube Music Nights

Exclusive fan events that bring unique performances from stadium-sized artists to intimate venues. Combining a monochromatic & unique photo treatment with solid bold typography, we create a design language that speaks loud.

In collaboration with R/GA.

Sesame Workshop

An elastic design language to bring together a global network of partnerships within one cohesive system. Bold, vibrant colors reflect the non-profit’s visionary and dynamic approach to education and philanthropy.

In collaboration with BUCK.

Ágora

A space where investing feels approachable and human. From the soothing colors to the thoughtful illustration system, we create a warm & inviting visual that conveys security and accessibility in every detail.

In collaboration with R/GA.