gooda.work

Design & Art Direction

This is the archive of Eduardo Gooda's work featuring selected projects & visual explorations of his 8+ years experience working on the design and advertising industry.

About

Gooda is a Brazilian Designer & Art Director based in São Paulo and working remotely worldwide.

His services encompass building branding solutions, illustration systems & visual directions for products, brands and animations.

Experience

Working at big advertising agencies and design studios, he collaborated alongside clients such as Google, Apple, Airbnb, Meta, Mastercard among many others.

His most recents work experiences include working as an Art Director at BUCK and previously at R/GA.


Freevee

In a streaming TV marketplace flooded with costly subscription options, we create a bold and graphic design system that embody the free spirit of the Freevee streaming service, creating a distinctive voice for free streaming entertainment.

In collaboration with BUCK.


EA FC24

A series of exploration pieces that expand the EA Football Club 24 visual identity, and builds a dynamic approach to the brand — blending tactical, sleek editorial aesthetics with powerful moments of bold design visuals.

In collaboration with BUCK.


Youtube Music Nights

Big artists in small venues. YouTube’s Music Nights are a series of exclusive fan events that bring unique performances from stadium-sized artists to intimate venues. An unparalleled opportunity to witness iconic artists in an engaging setting, creating lasting memories for both the performers and audience.

In collaboration with R/GA.


Sesame Workshop

An elastic design language driven by community, collaboration, and authentic connections to bring together a global network of partnerships within one cohesive system. Bold, vibrant colors reflect the non-profit’s visionary and dynamic approach to education and philanthropy.

In collaboration with BUCK.


Ágora

A space where investing feels accessible and human. From the soothing colors to the thoughtful design system, we create a warm & inviting visual that conveys security in every detail — where individuals feel empowered to take control of their financial future.

In collaboration with R/GA.