gooda.work
Design & Art Direction
This is the archive of Eduardo Gooda's work featuring selected projects & visual explorations of his 8+ years experience working on the design and advertising industry.
About
Gooda is a Brazilian Designer & Art Director based in São Paulo and working remotely worldwide.
His services encompass building branding solutions, illustration systems & visual directions for products, brands and animations.
Freevee
In a streaming TV marketplace flooded with costly subscription options, we create a bold and graphic design system that embody the free spirit of the Freevee streaming service, creating a distinctive voice for free streaming entertainment.
In collaboration with BUCK.



















EA FC24
A series of exploration pieces that expand the EA Football Club 24 visual identity, and builds a dynamic approach to the brand — blending tactical, sleek editorial aesthetics with powerful moments of bold design visuals.
In collaboration with BUCK.













Youtube Music Nights
Big artists in small venues. YouTube’s Music Nights are a series of exclusive fan events that bring unique performances from stadium-sized artists to intimate venues. An unparalleled opportunity to witness iconic artists in an engaging setting, creating lasting memories for both the performers and audience.
In collaboration with R/GA.











Sesame Workshop
An elastic design language driven by community, collaboration, and authentic connections to bring together a global network of partnerships within one cohesive system. Bold, vibrant colors reflect the non-profit’s visionary and dynamic approach to education and philanthropy.
In collaboration with BUCK.




















Ágora
A space where investing feels accessible and human. From the soothing colors to the thoughtful design system, we create a warm & inviting visual that conveys security in every detail — where individuals feel empowered to take control of their financial future.
In collaboration with R/GA.



















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